New Lassi Corner is a popular beverage franchise brand known for its signature lassis, milkshakes, and vibrant store presence. With multiple outlets and strong offline traction, the brand had the potential to scale quickly - especially through franchise expansion. But they needed a strong digital foundation to unlock that growth.
After relying on traditional marketing for years, New Lassi Corner decided to expand their digital presence. They built an initial website and began running campaigns on Google and social media.
But even after months of advertising and spending significant amounts, the results were disappointing — hardly any quality enquiries were coming in.
Believing the issue was with the ad campaigns, they approached WebMad for help.
However, once we audited their digital setup, the root cause became clear:
The website — not the ads — was the real bottleneck.
Visitors who clicked on ads were dropping off almost immediately. The website wasn’t communicating the brand’s strengths or creating trust with franchise prospects. The entire enquiry flow was weak.
Key problems included:
Outdated, cluttered website design
Franchise details buried under confusing navigation
Poor mobile experience
Weak visuals that didn’t match the product quality
No clear value proposition or conversion journey
Lack of compelling CTAs
The ads were doing their job — but the website wasn’t converting the traffic.
We rebuilt the website from scratch with a focus on clarity, branding, and conversions.
Our approach included:
A clean, modern design aligned with a fast-growing franchise brand
Clear messaging targeted specifically at potential franchise partners
A structured layout that guided users through brand story → product range → franchise opportunity
Strong, strategically placed call-to-action sections
High-quality visuals and a polished color theme to elevate trust
Fully responsive mobile design with faster load times
A streamlined enquiry form built for higher conversion intent
Every element was designed to remove confusion, build trust, and make a compelling case for franchise expansion.
A few weeks after the revamped website went live, New Lassi Corner saw clear improvements:
Higher franchise enquiries
More serious, better-qualified leads
Stronger brand perception among prospects
Improved engagement on key franchise pages
Higher time spent on site and lower bounce rate
The new website gave the brand a professional identity — one that matched their real offline reputation — and turned their digital presence into a consistent source of franchise growth.